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Turning complex problems
‍into intuitive solutions.

For the past eight years, I’ve designed digital products that solve real user problems. After completing a Master’s degree in Human–Computer Interaction, I began my career as a User Researcher at a chemistry software company, helping build complex applications used by leading pharmaceutical organisations around the world.

Since then, I’ve worked across a broad range of industries, from flight booking and translation software to enterprise platforms and specialised business applications. I’ve worked with early-stage startups and global organisations alike, but the common thread throughout my career has remained the same: simplifying complexity and creating software that improves people’s working and everyday lives.

My experience
‍where I've been

Senior UX Designer
AXIS / 2N
August 2024 - present
Senior UX Designer
WeWell
October 2023 - June 2024
Product Designer
INU
October 2022 - October 2023
UX Designer
Phrase
March 2021 - October 2022
UX Designer
Kiwi.com
June 2019 - March 2021
See LinkedIn

A few words
from former colleagues

Sam did a great job at INU helping us not only create our design system, but building key user journeys and areas of the application.
Jan Drapal
Product manager, INU
I've collaborated with Sam at university and professionally, and found him to be extremely hard working, skilled and easy to get along with.
Stefanos Chelidonis
User researcher, ex Google
Sam has a great eye for details and was a pleasure to collaborate with.
George Teague
Head of design, INU
I worked very closely with Sam at Kiwi.com and it was a pleasure to dive into the problems together, especially during our prototyping sessions where we were able to uncover amazing solutions.
Honza Henneberg
Design lead, Kiwi

My toolkit
Daily essentials

Figma
Interface design
Claude
Prototyping, development
Webflow
No-code development
Framer
Landing pages
ChatGPT
Copy writing
Adobe Illustator
Iconography, illustrations

Thanks for visiting
‍& keep in touch

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© 2026 Sam Fortune
Built with ❤️ and ☕ in Prague.